Are you old enough to remember this jingle? 
” Oh… I WISH I were an Oscar Mayer
wiener …
That is what I’d TRULY like to be …
‘Cuz if I were an Oscar Mayer wiener,
Everyone would be in love with me!”
Funny how some things are ROOTED in our consciousness …
And silly as they are, we don’t forget them…
Driving down the interstate in California last week, I saw the Wiener Mobile out on it’s
humanitarian mission …
The GOOD MOOD Mission …
Even if you don’t believe that hot dogs
are a fine example of healthy nutrition,
I challenge you not to smile when you see
the Wiener Mobile!
And considering the use of this icon …
And how it might relate
back to my chosen career path of
attraction-based internet marketing…
I thought what a brilliant marketing strategy to drive around the country …
… Especially at a time when so many people are feeling anxious and gloomy…
In a super-sized hot dog with matching bun …
Simply to put a smile on the faces of passersby …
If you don’t laugh at loud you at least have to grin since it is so DARN SILLY!
Parent company Kraft is on a mission to provide food to hungry families by donation …
And this was their chosen method to get the word out …
With a highly recognized iconic symbol …
This strategy won’t be effective for everyone, but for certain people, Kraft will definitely hit the mark – through the funny bone!
Of course they will also be creating enormous visibility for themselves at the same time …
As well as start conversations …
So I will leave you with one last photo …
And a suggestion that you ask yourself a simple question…
How are you delivering your targeted message to your audience?
In fact, are you even pursuing a career path that is bringing you
satisfaction, expanding your horizons and
putting a SMILE on your face as you
creatively express your unique self?
NO?
We need to talk!
Then instead of I WISH I WERE, you can
say SO GLAD I AM!
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